$982k PR Value | 157 Pieces of Coverage | 31.6M+ Reach (to date)

The Wizarding World arrived in Melbourne in spectacular fashion with the Australian premiere of Harry Potter: The Exhibition in April, hosted at the Fever Exhibition and Experience Centre.

This immersive, interactive experience invites fans to go behind the scenes of Harry Potter, Fantastic Beasts, and The Cursed Child—exploring iconic props, costumes, and cinematic environments brought to life through cutting-edge technology and personalised design.

With over 3.3 million visitors globally, the Melbourne launch became a major cultural moment. We led a multi-channel PR rollout, generating 157 pieces of coverage across TV, radio, online and social—with a total reach of 31.6 million and PR value of $982K.

This coverage reflects phase one of the campaign, with more magical moments (and media hits) still to come.

$165k PR Value | 116  Pieces of Coverage | 5.4M+ Reach (to date)

In July 2025, Associate Professor Andrew Kornberg, a Senior Neurologist at The Royal Children’s Hospital, will take off on a solo flight around Australia with a bold mission: raise $4.5 million to fund life-changing advanced therapies for children living with rare and complex diseases.

We were engaged to lead the PR strategy for this ambitious, purpose-driven campaign—crafting a national story arc from take-off to landing. Backed by the RCH Foundation and the Live Life Foundation, the campaign supports ground-breaking gene therapies, research, and the development of dedicated spaces and specialist teams at the hospital.

Through powerful storytelling, media engagement and on-ground activation, we’re helping raise awareness and drive donations around the country.

This is an active campaign, with coverage so far representing only phase one—there’s more to come as we prepare for take-off.

$3.7M PR Value | 1.2M+ Ad Value |134 Pieces of Coverage | 93M+ Reach | 586k+ Social Impressions  (to date)

In 2024, we led the strategic launch of Lanson Place Parliament Gardens, Lanson Place’s first Australian property, bringing the brand’s signature blend of sophistication, heritage and hospitality to Melbourne.

We delivered a comprehensive PR and social media campaign, establishing a strong digital presence and widespread media coverage from the ground up.

With the Grand Opening in November 2024 kicking off a robust 12 month event calendar, we’ve laid the foundation for continued momentum across both earned media and owned channels.

$349k PR Value | 58 Pieces of Coverage | 2.09M+ Reach

During the Christmas 2024 season, we spearheaded “A Perino Summer” — a focused PR campaign to promote the fresh new branding of Perino Tomatoes. Leveraging a strategic blend of influencer and media partnerships, predominantly through contra collaborations, the campaign drove impressive engagement and visibility.

Some of Australia’s top influencers produced authentic content that not only boosted reachm but was also repurposed across Perino’s owned social channels, which we continue to manage — amplifying the brand’s presence well beyond the campaign period.

$754.4k PR Value | 104 Pieces of Coverage | 8.85M+ Reach

To launch the highly anticipated Rip Curl x Abrand collection, Flourish crafted a strategic media and influencer campaign aimed squarely at building excitement and awareness among young Australian women.

To deepen engagement and amplify buzz, Flourish hosted a curated influencer trip to Victoria’s Surf Coast. Five influential social media creators were immersed in the lifestyle and aesthetic of the collection through a bespoke overnight staycation in Torquay. This included a hands-on styling session at the Rip Curl store, a VIP experience at the Rip Curl Pro surf event, a wellness session at About Time Bathhouse, and a group dinner at The Kyn.

The thoughtfully designed experience inspired authentic, on-brand content across Instagram, TikTok, and beyond, generating a wave of organic social coverage that resonated strongly with the target audience.

This campaign successfully positioned the Rip Curl x Abrand collection as a must-have lifestyle collaboration, driving strong brand awareness and engagement among young Australian women.

Having worked together for over five years with us, Rip Curl remains a valued long-term client — and we’re proud to continue helping them make waves.

$632k PR Value | 3x ROI | 3.5M+ Impressions (to date)

‘Living With Purpose’ is an exciting new resource recovery, industry-first educational series with renowned landscape designer and television host Jamie Durie and Repurpose It, a leading waste management and recycling company.

We were brought on to lead the full content and communications rollout—spanning traditional media relations and the end-to-end production of a compelling video and podcast series.

The series unpacks critical topics across waste reduction, circular thinking, and sustainable community construction. From concept to execution, we’ve provided strategic direction to create content that both educates and inspires—amplifying the mission of transforming waste into resource through creative storytelling.

Now in its third season, the campaign continues to build momentum—delivering thought leadership and engaging storytelling across earned media, video, and podcast platforms.

This project is a powerful reminder to start living with purpose.