$632k PR Value | 3x ROI | 3.5M+ Impressions (to date)

‘Living With Purpose’ is an exciting new resource recovery, industry-first educational series with renowned landscape designer and television host Jamie Durie and Repurpose It, a leading waste management and recycling company.

We were brought on to lead the full content and communications rollout—spanning traditional media relations and the end-to-end production of a compelling video and podcast series.

The series unpacks critical topics across waste reduction, circular thinking, and sustainable community construction. From concept to execution, we’ve provided strategic direction to create content that both educates and inspires—amplifying the mission of transforming waste into resource through creative storytelling.

Now in its third season, the campaign continues to build momentum—delivering thought leadership and engaging storytelling across earned media, video, and podcast platforms.

This project is a powerful reminder to start living with purpose.