$754.4k PR Value | 104 Pieces of Coverage | 8.85M+ Reach

To launch the highly anticipated Rip Curl x Abrand collection, Flourish crafted a strategic media and influencer campaign aimed squarely at building excitement and awareness among young Australian women.

To deepen engagement and amplify buzz, Flourish hosted a curated influencer trip to Victoria’s Surf Coast. Five influential social media creators were immersed in the lifestyle and aesthetic of the collection through a bespoke overnight staycation in Torquay. This included a hands-on styling session at the Rip Curl store, a VIP experience at the Rip Curl Pro surf event, a wellness session at About Time Bathhouse, and a group dinner at The Kyn.

The thoughtfully designed experience inspired authentic, on-brand content across Instagram, TikTok, and beyond, generating a wave of organic social coverage that resonated strongly with the target audience.

This campaign successfully positioned the Rip Curl x Abrand collection as a must-have lifestyle collaboration, driving strong brand awareness and engagement among young Australian women.

Having worked together for over five years with us, Rip Curl remains a valued long-term client — and we’re proud to continue helping them make waves.