$982k PR Value | 157 Pieces of Coverage | 31.6M+ Reach (to date)

The Wizarding World arrived in Melbourne in spectacular fashion with the Australian premiere of Harry Potter: The Exhibition in April, hosted at the Fever Exhibition and Experience Centre.

This immersive, interactive experience invites fans to go behind the scenes of Harry Potter, Fantastic Beasts, and The Cursed Child—exploring iconic props, costumes, and cinematic environments brought to life through cutting-edge technology and personalised design.

With over 3.3 million visitors globally, the Melbourne launch became a major cultural moment. We led a multi-channel PR rollout, generating 157 pieces of coverage across TV, radio, online and social—with a total reach of 31.6 million and PR value of $982K.

This coverage reflects phase one of the campaign, with more magical moments (and media hits) still to come.