$3.7M PR Value | 1.2M+ Ad Value |134 Pieces of Coverage | 93M+ Reach | 586k+ Social Impressions  (to date)

In 2024, we led the strategic launch of Lanson Place Parliament Gardens, Lanson Place’s first Australian property, bringing the brand’s signature blend of sophistication, heritage and hospitality to Melbourne.

We delivered a comprehensive PR and social media campaign, establishing a strong digital presence and widespread media coverage from the ground up.

With the Grand Opening in November 2024 kicking off a robust 12 month event calendar, we’ve laid the foundation for continued momentum across both earned media and owned channels.