Independent creative communications agency, Flourish, has been appointed as the public relations partner for Victoria’s most exciting theme park, Gumbuya World.
The agency, with offices in Melbourne, Sydney and San Francisco, has been assigned to devise and drive Gumbuya World’s public relations, social media, events, creative communications and content strategy, with an immediate focus on the summer and the theme park’s first birthday since it reopened in December last year.
Angela Ceberano, Founder and Managing Director of Flourish, said: “We are incredibly proud to have been chosen as the communications agency for one of Melbourne’s most iconic brands.”
“We are passionate about delivering world class campaigns that deliver game changing results and maximum impact for our clients. We look forward to being part of Gumbuya World’s journey and sharing their story as they continue to grow and expand over the next five years,” Ms Ceberano said.
“Flourish has a fantastic track record of devising creative communications campaigns that drive outstanding results. For us, they are the perfect communications partner and we are excited to be working together,” said Gumbuya World Business Director, Ron Weinzierl.
Reopened in December 2017 following a $40m redevelopment, Gumbuya World provides affordable fun for families across themed entertainment worlds, and offers precincts for schools, weddings and events.
Flourish works with clients including TEG, Human Nature, Guy Sebastian, One Wellington by LAS Group, Entity Health, Austin Health, Olivia Newton John, Lifestyle Communities, Real Madrid, VidCon, Kaplan Institute, Riverina Fresh and Collins House and has been in business for more than eight years.
The agency offers clients a full-service skill suite including publicity, media training, social media management, branding and creative strategy, as well as full-scale event production and management.