$165k PR Value | 116  Pieces of Coverage | 5.4M+ Reach (to date)

In July 2025, Associate Professor Andrew Kornberg, a Senior Neurologist at The Royal Children’s Hospital, will take off on a solo flight around Australia with a bold mission: raise $4.5 million to fund life-changing advanced therapies for children living with rare and complex diseases.

We were engaged to lead the PR strategy for this ambitious, purpose-driven campaign—crafting a national story arc from take-off to landing. Backed by the RCH Foundation and the Live Life Foundation, the campaign supports ground-breaking gene therapies, research, and the development of dedicated spaces and specialist teams at the hospital.

Through powerful storytelling, media engagement and on-ground activation, we’re helping raise awareness and drive donations around the country.

This is an active campaign, with coverage so far representing only phase one—there’s more to come as we prepare for take-off.