$349k PR Value | 58 Pieces of Coverage | 2.09M+ Reach

During the Christmas 2024 season, we spearheaded “A Perino Summer” — a focused PR campaign to promote the fresh new branding of Perino Tomatoes. Leveraging a strategic blend of influencer and media partnerships, predominantly through contra collaborations, the campaign drove impressive engagement and visibility.

Some of Australia’s top influencers produced authentic content that not only boosted reachm but was also repurposed across Perino’s owned social channels, which we continue to manage — amplifying the brand’s presence well beyond the campaign period.