Melbourne, 2 September 2021 – Rip Curl, one of the world’s leading surf brands, has appointed Flourish PR as its retained agency of choice, following a one-off campaign earlier this year.
Flourish PR has been engaged to cover media relations and strategy for the brand, with a specific focus on the Women’s side of the business. The retainer will see Flourish grow and develop influencer marketing as well as editorial outreach for the brand, shining a light on the increasing numbers of girls and women engaging with surf culture and the brands ongoing commitment to them.
Neil Ridgway, Chief Brand and Marketing Officer at Rip Curl, commented, “Flourish came on board earlier this year for a one-off project to launch our new Summer Looks Good on You brand umbrella.
“We were extremely impressed and are thrilled to bring them on board to continue to partner with us on effective communications marketing”.
Rip Curl is a designer, manufacturer, and retailer of surfing sportswear and accompanying products, and a major athletic sponsor. Rip Curl has become one of the largest surfing companies in Australia, Europe, South America, North America and South Africa.
Angela Ceberano, Founder and Managing Director at Flourish PR, said, “As personal fans of the Rip Curl brand, the team is extremely excited to get started on this pipeline of projects.
“We are particularly energised to encourage more people to try out surfing for themselves, as increasing numbers of fans head to the waves”.
Rip Curl is one of a number of new clients to join the Flourish family of clients recently, including Destination Phillip Island, Chisholm Frankston, Koena Skincare and Puopolo Salami.
The agency also services clients in the tourism, technology, FMCG, entertainment, fashion, corporate and sports spheres. In addition to a ‘traditional PR’ offering, Flourish provides services that span across public relations and social media, through to influencer marketing, branding, creative and production. All content – including videography, photography, podcasting and more – is run in-house and tailored to news, social media or advertising outputs.
Liv Haddow, Flourish PR
0421 222 204