Australia’s most recognised brand for quality and affordable recreational vehicles, Jayco, has appointed independent creative communications agency, Flourish, to its consumer public relations and social media account.
As part of the appointment, Flourish will be responsible for driving Jayco’s creative communications and content strategy, increasing brand awareness and engaging Jayco’s audiences across multiple channels.
“We are pleased to cement our partnership with Flourish. We were inspired by the team’s passion, tenacity and drive, and we’re looking forward to working together to amplify our brand and take it to new heights through an integrated approach across PR, content and socials,” said Jayco CEO, Garry Moore.
Angela Ceberano, Founder and Managing Director of Flourish, said: “We are extremely proud to partner with such an iconic Australian brand. The opportunity to be part of the Jayco family is genuinely incredible.
“As an industry leading company focussed on innovation, technology and customer experiences, Jayco has so many rich, unique stories to share. We can’t wait to unearth and bring them to life in the lead up to the brand’s 45 year anniversary in 2020.”
With offices in Sydney, Melbourne and San Francisco, Flourish works with clients including Gumbuya World, ClickClack, VidCon Australia, TEG, Human Nature, Guy Sebastian, Austin Health, Olivia Newton John, Kaplan Institute, Elf on the Shelf and Collins House, and has been in business for more than nine years.
The independent agency offers clients a full-service skill suite including publicity, media training, social media management, branding and creative strategy, as well as full-scale event production and management.