In a meaningful bid to shine the light on heartbreaking stories of injustice and social issues, four former Victorian beauty pageant queens embark on a quest that’s expected to shift the culture of Australian TV for the greater good, with the captivating documentary series Behind The Sash set to premiere Saturday October 26 on Channel 10 Peach.

In its 10-part series, Behind The Sash will reveal powerful revelations on the unique locations visited, by uncovering real issues of injustice, fighting on the frontline of the social landscape, and working alongside local organisations that are directly combating them.

In an Australian-first for the beauty industry, the show’s leading ladies will connect with and handpick eight of Australia’s most influential women along the way, and provide them the opportunity to further fight for significant social change.

Allowing women of substance to become women on the rise, the eight humanitarians will have their voices heard through the Mrs. Australia platform; a celebration of women removing all competition and stigma of comparison.

Starring internationally published writer, mother-of-three, and Director and Producer of Behind The Sash Danielle McAlpine-Johnson, each episode acts as a compelling reminder that women are not afraid to be radical in the name of love and justice, no matter how confronting or impactful the heartbreaking social issues and affairs may present.

Joined by by international Supermodel, Businesswoman, Humanitarian and Mother Jyselle Des-Forges, Women Empowerment Coach, Mother of seven and proud Grandmother Sofia Gilinas, and Model, Businesswoman, Charity Ambassador and in-demand Fashion Designer Becky Branca, the unique journeys and conversations provoked allows the nation to take a progressive leap toward eliminating the concern for young Australian women and girls having a lack of inspirational role models represented on their TV screens.

Each moving episode featured within the documentary series follows a unique journey considered equally heartwarming, as it is devastatingly eye opening. From visiting the local streets of Melbourne to explore the issue of homelessness, to witnessing a life-changing operation on a four-year-old boy in Nepal that is about to see his parents for the first time, Danielle McAlpine-Johnson believes the significance of the issues justify the ultimate purpose for the platform.

“Behind The Sash is about beauty with purpose. Fighting on the frontline for the social issues and injustices we always hear about, but don’t see has made the experience of bringing the series to life the most heart wrenching, yet inexpressibly rewarding time of our lives”, McAlpine-Johnson said.

“Knowing the project’s purpose extends beyond these issues alone continues to drive us forward. We need to draw attention to women of substance taking a stand within our nation, because that’s where real change is being made.

“There are revolutionary women out there in our local and neighbouring communities that dedicate the time to giving, for the benefit of creating a better future. Behind The Sash not only celebrates their strength and courage, and gives them a voice beyond their community, but also gives our young women and children positive female role models and encouragement to continuously rise”.

Determined to see the messaging infiltrate the beauty industry, one of the nation’s most influential and respected pioneers in Australian hairdressing Rokk Ebony is the major sponsor for Behind The Sash, proving the desire to educate and inspire as one capable of making significant change.

Co-produced by Bessie Kay of CheesyMac Productions, the 10-part documentary series features an extraordinary line-up of Executive Producers including Melbourne’s own Tony Torcasio, and starring talent Sofia Gilinas and Danielle McAlpine-Johnson.

Behind The Sash airs every Saturday at 1.30pm on Channel 10 Peach, with each episode’s encore being broadcasted the following Sunday at 8am on Channel 10, and streamed on TenPlay.


PR Agency Melbourne contact:

Jackie Smiles

03 9092 8449